The ground rules.

Proof or it doesn’t count

Every review must be based on a genuine experience with a provider you’ve actually booked and attended.

• Required proof: Every submission needs a receipt, booking confirmation, or a DM thread that confirms attendance — not just that an appointment was arranged. Acceptable attendance confirmation includes exchanges like the customer messaging “I’m here” / “at the door” and the provider replying “coming now” / “on my way,” or a post-appointment thank-you exchange between both parties. A booking request alone, with no confirmation that the appointment actually happened, is not sufficient proof.
• Human verification: A team member checks by hand that your proof matches the provider and date — no match, no publish.
• No proxies: You cannot write a review on behalf of someone else. One review per experience, per attendee — for shared appointments (e.g., couples’ services), each person who attended may submit their own individual review.
• Review window: Reviews should be for appointments in the last 12 months, and the date on your proof needs to show that. A provider’s rating is the average of all their live reviews.

Privacy & anonymity

• Public vs. private: Reviews show as “Anonymous” by default. If you choose to post with your name, only your first name and last initial are shown (e.g. “Tasha M.”). Your username and proof are never shown publicly. Want your name shown on a review you’ve already posted? Email support@tbhreviews.co.uk.
• Data handling: Only our moderation team sees your proof. We keep it privately so we can recheck the review if it’s reported. You can ask us to delete it at any time.
• Rechecking proof: If a review is reported, our moderators may look at its proof again. Proof is never shown to the provider.
• No personal info: Reviews and any attached media must never share private personal information (doxxing, full names, addresses, license plates, or contact details) of staff, providers, or clients.

Authentic & safe content

We maintain strict zero-tolerance policies to keep reviews reliable and safe:

• No fake or incentivised reviews: Unearned praise, paid reviews, discount-driven feedback, or review manipulation of any kind are strictly forbidden.
• No competitor attacks: Reviews must be based on a genuine experience you can show proof of. A reviewer’s industry affiliation or connection to a competing business does not, by itself, disqualify a review. Reviews are only rejected under this rule if they are not based on a genuine experience with the provider that you can show proof of.
• No threats, harassment, or ads: We prohibit abusive, discriminatory, threatening, or harassing language — whether in a review or a provider’s response. Self-promotion and advertising are also banned. Reviews must be factual accounts of the reviewer’s own experience.
• Media: Photos attached to a review must only depict the reviewer or the service/space itself. Media that identifies staff, other clients, or bystanders without their consent, or that reveals personal information (faces of non-consenting third parties, license plates, addresses), will be rejected or removed.

Rejected reviews get a reason

If your proof doesn’t check out or your text violates these guidelines, we tell you why, so you know what to fix.

• Resubmitting: You can submit your review again with clearer or additional proof. If you think we got it wrong, contact us and a moderator will take another look.

Nothing is deleted quietly, and nothing goes live without clearing verification first.

How businesses can respond

No provider can pay their way out of a bad review — there is no paid tier that touches ratings or removes feedback.

• Public replies: Providers can reply publicly to share their side of the story, and the reviewer can reply back, up to 10 replies per review. Replies go live straight away, must follow our community standards (no abuse, harassment or personal details) and can be reported. Moderators hide replies that break the rules. The reviewer shows with the same name as their review, or "Anonymous".
• Reporting a review: If a provider thinks a review is false or breaks these rules, they can report it. A moderator checks it against the proof and these guidelines, and removes it if it breaks them. The review stays up while we check.

Moderation & reporting

• Moderation: Every review is screened by our team, before it goes live.
• What happens when you report: Spot a review or listing that looks fraudulent, fake, abusive, or misattributed? Hit report. A human moderator reviews the flagged content, checks the audit trail, and removes any content that violates these rules.
• Account action: We may warn, restrict or remove an account that breaks these rules. Serious cases (e.g. fraud, harassment, safety threats) may be acted on without warning. If we act on your account, we’ll tell you why, and you can reply to ask us to reconsider.